A column in eMarketer notes a Universal McCann study on individual consolidation of social networking usage.
How is your usage of social networking tools changing? Mine seems to converging on 4 tools -- 1) Facebook for social/friend networking; 2) Linked In for general business visibility; 3) AIIM's InformationZen for ECM specific connections; and 4) Twitter with a heavy dose of hashtag searching and selective following to keep track on the latest in our industry.
How is your usage of social networking tools changing? Mine seems to converging on 4 tools -- 1) Facebook for social/friend networking; 2) Linked In for general business visibility; 3) AIIM's InformationZen for ECM specific connections; and 4) Twitter with a heavy dose of hashtag searching and selective following to keep track on the latest in our industry.
Universal McCann’s “Power to the People: Social Media Tracker” study, now in its fourth year, indicates that social networks continue to climb in popularity around the world. But the research firm believes a change is happening in social media: Internet users are “starting to focus their digital life” around single networks, rather than around many specialized tools with social features.
The study found a major increase in the percentage of US Internet users with a social network profile between 2008 and 2009. This year, 59% of active Web users—those with access at least every other day—reported having a profile, up 16 percentage points. Previous gains were in the single digits.
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