Digital Landfill

"Cloud computing materially expands the production possibility frontier [economicspeak for 'it lets us do more stuff']. This expanded capability to 'do more stuff' needs to be understood and interrogated by senior executives. Cloud computing should not be a 'black box,' or just something that 'IT does.' Cloud computing badly needs senior management attention.

If you say 'cloud computing' in most gatherings of C-Suiters [including CIOs] you will evoke a gag-reflex and end up standing alone in a corner. The conventional wisdom is that real executives don’t waste their time talking about cloud computing. Your job as a leader is to release this potentially game-changing technology-enabled strategic opportunity from its narrative ghetto.

CEOs/Managing Directors do not care – let me repeat – DO NOT CARE what technology is used to create the four critical value buckets:

1. Differentiation – Distance between what their company can do and what the competitor can do.
2. Neutralization – Quick time to eliminate any distance between what their company can do and what the competitor can do.
3. Optimization — Ability to perform existing operations faster, cheaper and better than competitors.
4. Actionable Insight – ability to observe, orient, decide and act faster than competitors.

Focus on the benefits that cloud computing can deliver to YOUR organization."

An excerpt from Content and the Cloud -- The Forecast is Decidedly Cloudy.  Check it out.  Free.