A new AIIM survey of social media activists in the industry reveals 1 expected and 2 unexpected findings.
First the expected one. In terms of social networking for business purposes, LinkedIn is the platform of choice at the moment. 30.2% of those from organizations that use information management technologies use Linked in at least once per day for business purposes. Among those from supplier and consulting organizations, the percentage is even higher -- 48.0% and 53.8%, respectively.
Now the two unexpected data points.
Although Facebook use for BUSINESS purposes is much less, it is still significant. Overall, 11.9% of survey participants use Facebook at least once per day for business purposes.
Perhaps more surprising is that Facebook is not #2 after LinkedIn. It's Twitter. Despite all the jokes about Twitter, there is clearly something at work here on the business side. Overall, almost 30% of the sample use Twitter at least once per day for business purposes. [Note: you can follow me on Twitter at .]
Other posts related to this survey:
LinkedIn COULD be the ultimate business social networking platform winner. COULD be.
------
[Note: The survey was targeted at current LinkedIn, Facebook, and InformationZen participants, as well as readers of the Digital Landfill blog. The intent was to focus on business use of social media tools outside the firewall by users, suppliers, and consultants in the information management space. The survey was conducted in February 2010 and had 332 respondents. Feel free to reuse any statistics with the attribution "AIIM, http://www.aiim.org"]
Recent Comments