A look at the business drivers for ECM technologies in the latest AIIM state of the industry survey reveals significant variation in the important of compliance as a key business driver. For example, when asked to choose the single most significant business driver for ECM, 23% of end users in the US identify "compliance." Similar trends exist in the UK (17%) and Ireland.
However, in Brazil, only 8% of end users cite "compliance" as THE key business driver. The same percentage is true in the Benelux countries. And only 3% of German end users cite compliance as the key business driver.
The take-away? 1) "Compliance" has more resonance in some markets than others; 2) Marketers need to be sensitive to this in positioning their products across geographies; 3) The very term "compliance" needs some education. We at AIIM tend to view it in very broad terms (compliance relative to government regulations for sure, but also compliance with industry standards, with legal requirements, with process requirements, etc.). But there are still a lot of people out there who hear the term "compliance" and process "Sarbanes-Oxley" and not much else.
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