Observation #1: There are a lot of very cool content, records, and information management products and companies out there.
Observation #2: I have seen this at the AIIM road shows. I ask a person from one of sponsors to give a 60 second pitch on what makes them unusual in the marketplace or on what unique value they deliver. Keep in mind these are usually sales and marketing people. Panic immediately ensues. Eyes of potential customers glaze over.
Observation #3: We spend far too much time in our industry talking to ourselves.
Opportunity:
- Create a 60 second or less elevator pitch on your company or product.
- Send it to me. You will likely need to do so via something like YouSendIt or DropBox or Box.Net to get around file size limits. Use this email -- .
- I will post it, on this blog and on a special new blog if I get enough submissions.
- If I get enough critical mass, I will conduct a contest later this summer to determine the most effective submission. The rules for this contest will be very subjective and arbitrary and announced at a later date.
Fine Print #1 (no exceptions):
- Your company must be an AIIM trade member. Email to find out if you are or to find out how to become one.
- Your submission MUST BE 60 seconds or less.
- Your submission must be recorded in an actual elevator.
Fine Print #2: Have FUN. Remember, our industry does not by definition have to be boring! We provide tools to help organizations do great things.
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