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On the way to moving number two son from dorm to house had the
misfortune to stop at a KFC/Long John Silver's combo and watch the
patrons stare in sheer befuddlement at the menu.
Unfortunately not unlike the experience I've seen a number of times in
end users as they consider ECM solutions.
We have partial season tickets to the Nationals.
Most teams have mascots or a scoreboard race or those shell games where the "shells" (usually something local) move terrifically fast and you need to keep track of where the baseball is.
The Nationals Presidents Race is an example of marketing that simply takes off. A couple of years ago they started these races. George Washington is #1, Thomas Jefferson is #3, Lincoln is #16 and Teddy is #26 (get it?). This event has taken on a life of its own -- the "race" begins every game somewhere over by the White House on tape, runs through the streets of DC, and then the live part comes into the Stadium. The kicker is that Teddy never wins. Something always goes wrong at the last minute. The only time he has ever won was when they scheduled a special race against the "Bird" (the Orioles mascot), which also featured a pre-game broadcast press conference. T-shirts have started popping up relative to the President's Race supporting Teddy. People actually pay attention to the Race.
My question for the document, content, and records industry ... why do we have so few examples of marketing that "takes off" like this?
We've tried one example -- check out our .
But why don't we all put our heads together and try to figure out what the "Teddy Roosevelt-like" viral campaign is that will get our message into the mainstream?
From the most recent Microsoft (NASDAQ: MSFT) investor update, a datapoint worth noting...
Year over year overall quarterly income growth = 15%
SharePoint growth > 30%
Hmmmmm.
As we've noted before, there's something going on out there. (See my previous post on the Elephant in the Room.)
We've done a lot in the magazine and on the web over the past 12 months about SharePoint. We thought it might be useful to collect some of it in one place. You can find the information collected at THIS LINK.
As you think about your schedule for the fall, you should definitely get one one of our roadshow seminars on your schedule. The topic? Automating Document-Centric Processes: Is SharePoint Enough?
Click HERE to register and to check out the schedule for the Fall.
For those Feedburner email subscribers who may not have seen our postings for a while -- make sure to check out It was the on Slideshare last month.
We're nearing 10,000 views -- -- share the link with others in your organization.
According to data collected from over 500 business users, 29-54% of respondents report choosing alternatives to traditional licensed software for their Findability solutions. AIIM’s new Market IQ on Findability reveals that Findability is much more than simple “search” — it requires a set of techniques and technologies applied within an Information Architecture (framework) to successfully solve findability challenges. The variety of choices for solutions in this space has exploded in response to the ever-growing scale and complexity of the contents of most organization’s digital landfills. The AIIM Market IQ on Findability is available for free download at www.aiim.org/findability.
No deployment method is perfect – each has its own strengths and weaknesses. Buyers should beware of vendors who claim any one approach is the one and only option. One significant factor in determining which type of solution would be most appropriate is the complexity of an organization’s technical infrastructure. A specific concern is the number of repositories (i.e., e-mail servers, file servers, content management systems, portals, etc.) that enterprise information exists within, and whether it is possible to search all of those systems - whether individually or as a whole.
Just also FYI, AIIM conducts a course covering many of these findability/search/access issues. The IOA Certificate Program is designed from global best practices among AIIM's 50,000 members. The program covers concepts and technologies for:
For details, CLICK HERE.
(Note to email subscribers -- we're starting the Feedburner subscription service back up again -- we'll see if it works more reliably this time -- Hey, they're owned by Google! -- if you unsubscribed while we were syndicating through Feedblitz, my apologies for receiving list -- just unsubscribe and we'll leave you alone.)
As someone who has always been impressed by Apple products, it's hard to understand the fiasco of today's rollout of the software update to existing iPhone owners (iPhone 2.0).
But what is even more mystifying is the utter lack of communication on the Apple web site. Things go wrong. Much as we hate it and as impatient as we are, most people can understand that.
But what is simply unbelievable is that Apple hasn't put ANYTHING on their web site informing people that the iTunes upgrade to 7.7 DOES NOT include the iPhone 2.0 Update and that on the iPhone 2.0 Upgrade page, there is NO mention that something has obviously gone very wrong. You just go to the "download" site and wind up in no-man's-land. Or how about an email to say what's going on? Lord knows I get a ton of emails from Apple encouraging me to buy various products. How about an actual communication?
First rule of public relations -- When something goes wrong, just fess up. Most people will cut you some slack -- especially for a company with as much stored up good will as Apple. But this business of just not communicating and not using the tools available is stupid.
Check it out ...
And also don't forget to download a copy of the original study (it's free) by CLICKING HERE.
Find out about our new Enterprise 2.0 training program -- How do I apply Web 2.0 tools in the enterprise? -- by CLICKING HERE.
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