I'll probably do a couple of posts based on a presentation by former AIIM board member (John Reinhart) at the recent Kodak Executive Summit.
First point about the Summit...kudos to Kodak for moving away from the traditional "breakaway" model-from what I heard it's a welcome move.
John's presentation reminded me how cavalierly we use the term "vertical" in this industry, when in reality any "vertical" no matter how well defined is usually a gross over-simplification.
John's assessment of the emerging sub-markets within the healthcare "vertical"...
1. Urgent care at the retail level.
2. Rural hospitals.
3. Elder care - and its sub specialties - assisted care, home care, nursing home care, and durable medical equipment.
4. Personal health record keeping.
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