Digital Landfill

Any suggestions on what I should do with my FastBreak frequent renter card that arrived on Monday?

Marketers Need Metrics to Integrate Traditional and Digital Media

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You can also check them out through the slideshow below.  Enjoy.

What Goes on Facebook?  What Goes on Twitter?  What Goes on my Blog?

I signed on to Facebook very early after they started allowing public accounts.  Early on, there were few of us non student types on Facebook and I was grateful to find ANYONE to join my friends list, no matter how far removed they were from actual friendship.  But now many of my colleagues from AIIM are on Facebook. People from church are on Facebook.  For heavens sake, my brothers and sisters are on Facebook.  Long lost friends from Ramapo High School and William & Mary are on Facebook.  My Mom is making noises about getting on Facebook. 

So the question arises... what kinds of communication belong where? 

I find myself drifting toward a strategy in which I use Facebook for personal networking and Twitter and my blog and Linked In and InformationZen for professional networking.  Not a hard and fast decision or split, but more of a gradual progression.  I know that in this era of content and identity transparency you can't keep things "hidden" and the need for authenticity trumps almost everything -- it's more a matter of trying to think about what types of content are relevant to which audiences and having a little bit of discipline about what goes where.

I worry a bit about turning off some of the purely professional connections on Facebook (will they get notified?  will their feelings be hurt?) but figure this is a small trade off for no longer subjecting them to my admittedly odd and self-indulgent posts about 24 and Amazing Race and Biggest Loser, not to mention some of my family's odd humor preoccupations.  On the flip side, my sister Jennifer will be glad to no longer have to read my status posts on Facebook auto-posted from Twitter that lead her to say, "I have no idea what any of your status posts mean."

What about you?  How are you navigating these personal/professional waters?  Please post a comment.

I can be reached on Twitter at jmancini77.

As you think about your organization's social networking strategy, you should check out our E20 training and AIIM's own social networking site, InformationZen.

Came across an interesting concept sponsored by the NACHA folks -- the Pay It Green Alliance.

The idea?  The PayItGreen Alliance is a coalition of financial services companies, led by NACHA, that is committed to educating consumers and businesses about the positive environmental impact of choosing electronic payments, bills, and statements instead of paper.  The PayItGreen Alliance encourages consumers to turn off the paper in their financial lives - specifically, to use Direct Deposit, receive bills and financial statements electronically, and make payments electronically.

How do electronic payments benefit the environment?

Switching to electronic payments would make a big environmental impact. Every year, paper checks use more than 674 million gallons of fuel and add more than 3.6 million tons of greenhouse gases to the environment. This amount includes the cost to cut, transport and mill paper; fuels used to cut, transport and mill paper; printing and delivering boxes of checks to consumers; and taking, clearing, and settling check payments, as well as returning checks to consumers in monthly account statements.

How do electronic bills and statements benefit the environment?

In 2006, 19 billion bills - 533 million pounds of paper - were delivered to American households [U.S. Postal Service]. It requires an estimated 235 million gallons of fossil fuels to transport this much paper, resulting in more than 1.3 million tons of CO2 emissions [Dove Consulting, December 2007].

For information on green ECM activities, check out the AIIM Green ECM Microsite.